Reconnecting to the museum
The Met Store offers a curated selection of products, publications, and gifts inspired by The Met collection. Leveraging the expertise of The Met's staff of art historians, designers, and artisans, products are thoughtfully designed in-house to reflect the essence of the original art objects that inspired them.
Create digital design solutions for the online store with a focus on strengthening the link between products and the museum to attract the core customer
Enhance brand consistency
Utilize The Met's extensive art collection strategically, reinforcing the campaign's message and fostering a strong connection
Somewhere along the way before I had joined the team, the email and website design solutions had become the whim of the designer and coworkers.
It was important that my designed marketing efforts connected visually to the museum more than they currently were. In doing so, I wanted to add more consistency of the brand and vision.
Drawing from The Met's extensive "5,000 years of art" collection, I strategically featured important works of art available at the museum to relay the message of the campaign, and therefore furthering the connection.
This email came from a brainstorming meeting where we discussed using the various galleries as categories for the products sold. I used the components of the museum map as a guide. And this email was used as an example of for the team of what a successful email design was.
I had the opportunity to experiment with animation, adding a touch of fun and creativity to email communications.