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Manage the design objectives from marketing and creative teams, while designing and coding for emails and web assets promoting the online store
The MoMA Design Store consists of an online shop, three store in New York City and two in Japan. The products are curated to meet criteria in innovation, design, and/or connection to the museum collection and exhibitions. Every purchase supports MoMA's educational programs.
Consistently, components of the homepage need to be updated to reflect the new priorities from the marketing and merchandising teams. I managed these updates, from design concepts to implementation using minor coding.
Above are a couple emails I designed. The MoMA brand aesthetic is tidy and simple that relies on beautiful in-house photography of the product and concise copy to sell the products associated with the world-renowned museum.
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