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New directions at buybuyBaby
BACKGROUND
buybuyBaby operated stores across the US and Canada, offering a wide range of clothing, strollers, and essentials for infants and toddlers. When my contract started, the product and marketing departments had just been brought in-house recently.
OBJECTIVES
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Design marketing emails that align with the criteria set by developers, marketers, project managers
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Lead implementation of potential brand guidelines developed by the first in-house Creative Director
STARTING POINT
To the right are examples of marketing emails for buybuyBaby that were designed by agencies before the work was internal. The previous marketing material lacked consistency, visual hierarchy, and groundedness. This presented an opportunity for improvement, enabling us to elevate and synthesize the visual brand for a more cohesive and impactful approach.
THE RESULTS
Email templates that successfully adhere to the new brand guidelines and email structures defined by the development team. Despite working within a limited window of creativity, we crafted friendly and appealing emails tailored to parents of toddlers and infants.
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