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The job

Design marketing emails that fit the criteria of the developers, marketers, project managers, and lead experimentation of potential brand guidelines being developed by the first in-house Creative Director.

buybuyBaby has stores around the US and Canada, providing clothing, strollers, and more for infants and toddlers. The product and marketing departments became in-house shortly before my contract started.

Starting Point

To the right are examples of marketing emails for buybuyBaby that were designed by agencies before the work was internal.

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The results

Email templates that satisfied both the new brand guidelines and email structures defined by the development team. The window of creativity was small, but we found a way to make it friendly and appealing to parents of toddlers and infants.

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More Work