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The job

Design marketing emails that fit the criteria of the developers, marketers, project managers, and lead experimentation of potential brand guidelines being developed by the first in-house Creative Director.

buybuyBaby has stores around the US and Canada, providing clothing, strollers, and more for infants and toddlers. The product and marketing departments became in-house shortly before my contract started.

Starting Point

To the right are examples of marketing emails for buybuyBaby that were designed by agencies before the work was internal.

The results

Email templates that satisfied both the new brand guidelines and email structures defined by the development team. The window of creativity was small, but we found a way to make it friendly and appealing to parents of toddlers and infants.

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More Work